The top destinations? Canada, Mexico and the Caribbean. But they were also more likely than other generations to travel to farther-flung regions like Asia or South America.

Big cities remained the most popular destination type among Gen Z. Compared to all other generations, these young travelers were more likely to visit big cities (38%) and theme park destinations (23%), which typically cater to bigger crowds.

In terms of accommodations, 51% of Gen Z travellers who plan to take a 2021 leisure trip anticipate booking a hotel while 27% expect to book a short-term rental. This follows 2020 behaviour data that showed 36% of Gen Z staying in a hotel compared to 30% in short-term rentals.

Understanding Gen Z’s unique spend patterns, planning preferences, travel interests and trip types allows companies to adapt their approach to this audience accordingly.

Written by Phocuswright Research

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