This philosophy can earn a customer’s loyalty for a lifetime.
Brands like Mitsubishi who have used the omotenashi principle to build their automobiles and have also built a high level of trust with their customers. Furthermore, the business will benefit from customer loyalty and having positive word-of-mouth.
Japan’s hospitality industry is well-known for being customer-orientated and one-of-a-kind. The use of omotenashi as the main philosophy, particularly in restauarants and Japanese inns, has been the aspect that has brought many people to come to the country in order to experience the authentic Japanese culture.
To conclude, the adoption of this principle for a business will train employees to provide the best experience possible to the customer, with as little exertion as possible from the guest. It will enable the business to improve its products and services by observing and understanding the desires of its customers. The effort made by employees will be rewarded; customers will have confidence that they are in good hands and there will be an intimate and trusting environment.